THE KATI ROLL COMPANY My first encounter with The Kati Roll Company was several years ago when one day I was in Midtown and hungry for lunch. I spotted a line people outside of a small signless food place on 39th Street. About 15 minutes later, I had my first bite of a kati roll, and I was hooked. I love the work I did for this growing company's website. The look we were going for was "Indian street food," so we gave the images a bright and contrasty feel to accentuate how bright and flavorful the food is at Kati Roll Company.